INFORMATION &
DISCOVERY

Our goal is to create an appealing website that converts traffic into buyers, increases users, creates repeat visitors (who bookmark the site), and is a getting a return on their website investment. The purpose of this initial phase is to organize site content according to usability and the internet's best-practices. With your input, we'll refine and quantify how your companies information should be presented and how users should interact with the website. We'll take a close look at critical areas like content management, ecommerce, all levels of information navigation, and search features to ensure a friction-free user experience

DESIGN &
GRAPHICS

This is where we identify your target audience and brand the personality, tone, and style of your site ("look and feel"). We'll conduct research into your specific industry to discover (among other things), what is the visual language of your industry, who your competitors are, and what separates you from your competitors. We'll rely on your input and suggestions during this research phase to form opinions about important "soft" factors like Logo, Layout and color, choice of imagery (ex: animate, abstract, iconic), and fonts.

DEVELOPMENT & INTERACTION

Having determined the information architecture, written content, and the "look and feel", we can apply this information to create a development of the actual web solution. We build out the entire website, with the content management software of your choice or the ecommerce software of your choice. You'll be able to view exactly how the entire site will look and flow by logging into your beta solution. Visual prototyping helps clarify remaining logical issues and helps ensure that the site appeals to visitors - not just programmers.

INTEGRATION &
TESTING

Here we test, refine, and check quality (unbroken links, correct calculations, correct implementation of all features and rules, valid HTML, proper form validation, and other quality and security checks). Once the project passes internal approval, we prepare a functional beta site for your final viewing, testing, and approval. Now, you can actually test functions yourself and direct final changes before the final launch. At the end of this stage, all that remains is to migrate to your production server and you'll be live.

LAUNCH
OF WEBSITE

This is always an exciting moment. What was initially just an idea, has now materialized into a tangible asset to your business. We perform a final quality check on the production server, move databases as needed, install SSL, and update your DNS setting, which makes the new site live. After going live, we continue to assist your business by providing a 90 day warrentee period that will allow us to address any bugs or faults inside the web solution.