Understanding the web and adapting it to your business

Content Executive can create a feature-rich ecommerce website that captures the uniqueness of your brand and shopping experience. Unlike traditional Web development companies, we understand the web and are able to transfer that knowlege into a Web asset that wins hearts, minds, and high conversion rates.


• Content Management Software
• Ecommerce application development
• Site Strategy
• Retail-specific design
• Branding and brand development
• Competitive research
• Web application development
• Information architecture
• Ecommerce best-practices consultation
• User-experience (interaction) design
• Content development
• Copywriting


Leverage the Open Source Community

It no longer takes millions to build features found in the best, most visited sites on the Web. The functionality of Home Depot, The Gap, or Neiman Marcus is within reach of medium-sized retailers. Your website can be feature-rich, while enjoying stability and flexibility unmatched by proprietary providers like Microsoft or IBM. Who uses Open Source Technology?

Content Executive builds the specific functionality you need for your business. We don't do "template sites" or "boilerplate checkouts." Whether your business uses complex business rules, has multiple user types, or ties into existing backend software, we'll create an effective solution. Our tools include PHP, MySQL, JavaScript, XML, DHTML, Ajax, and other Open Source technologies.


User Interface and Usable Design

Great graphics aren't enough. Unless your home page is instantly clear, the average user will leave within 6 seconds (Zona Research). As a result, as much as $4.35 billion in U.S. ecommerce sales may be lost each year. To be most effective, your website's fluent and attractive design must incorporate the well-documented principles of Web usability, including:
• Fast-loading pages
• Form validation best-practices
• Clear, descriptive headlines
• Logical information architecture
• Consistent CSS styles, colors, fonts
• Valid HTML design and coding
• No-brainer navigation
• Cross-browser compatibility
• Scannable text
• Clear calls-to-action
• Shopping cart best-practice
• Relevant, optimized graphics